{"product_id":"op-secret-sauce","title":"(OP) Secret Sauce","description":"\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e \tWhen it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus.\u003c\/div\u003e \u003cdiv\u003e \tFor a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.\u003c\/div\u003e \u003cdiv\u003e \tSecret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:\u003c\/div\u003e \u003cdiv\u003e \tClear examples of what works and what doesn't - Fascinating insights from behavioral and neurological research - Powerful lessons from successful and failed campaigns\u003c\/div\u003e \u003cdiv\u003e \tLess than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.\u003c\/div\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":67232858997107,"sku":"9780814438060","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/0128\/6259\/files\/9780814438060_b.jpg?v=1793125841","url":"https:\/\/shopquorvella.shop\/products\/op-secret-sauce","provider":"Bexford House","version":"1.0","type":"link"}